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Il rapporto tra l'alfabetismo e l'analfabetismo è costante, ma al giorno d'oggi gli analfabeti sanno leggere. Eugenio Montale

aprile 01, 2009

Red Hot Organization

Project:
The Red Hot Organization is the leading international organization dedicated to fighting AIDS through pop culture. Since 1989, Red Hot has produced fourteen groundbreaking albums, related television programs and media events incorporating the talents of leading performers, visual artists, producers and directors to raise funds and awareness for HIV and AIDS. To date, these efforts have donated nearly 7 million dollars for AIDS relief around the world. Recognizing that traditional methods of health education were misdirected and largely ineffective, The Red Hot Organization began an innovative effort that strategically uses mass media to raise AIDS awareness, and insert discussion about the issues which surround it into the popular lexicon. Red Hot's ongoing work as a pro-social production company that artists trust with their creative work sets it apart from most charitable groups. By producing artist-driven projects that integrate elements from music, film and other arts to both entertain and educate, Red Hot has broken down the traditional barriers between education, fundraising and entertainment. With their critical success, Red Hot's innovative projects have set the standard of artistic excellence for philanthropic efforts within the music and television industry. While marketing these AIDS-awareness related products in music and the arts, Red Hot has also raised urgently-needed funds for critical areas of AIDS research and education. Grants are awarded in keeping with the priorities of the epidemic in cooperation with existing AIDS organizations, such as the National Minority AIDS Council, ensuring that scarce moneys will be used to their best effect. Revenues from the sale of our albums and videos in foreign countries remain within each country to help support local AIDS prevention and relief.
The Red Hot + Blue:
For the first project in their long running AIDS benefit series, Red Hot brought together an acclaimed combination of musicians, directors, actors, designers and visual artists to raise funds and awareness against HIV and AIDS.
Explore the grid above to see and hear the results. Each artist brings their own unique style to Porter’s unforgettable pop classics.
RED HOT + BLUE features ground breaking videos from such acclaimed directors as Jonathan Demme, Wim Wenders, Neil Jordan, Alex Cox and Jim Jarmusch. Many of these short films address the impact of AIDS on society in the late 80s, especially in the lives of artists and musicians who were particularly hard hit as the epidemic spread.
The project includes work from leading visual artists Keith Haring, Sue Coe, David Wojnarowicz, Barbara Kruger, Gran Fury and Jenny Holzer.
The DVD is introduced by Richard Gere and includes interviews with John Malkovich, David Byrne, Charles Neville, Deborah Harry and Jean Paul Gaultier. As a bonus, it includes a live performance by Annie Lennox with Herbie Hancock and Ron Carter of her contribution to Blue, “Ev’rytime We Say Goodbye,” from the 1995 VH1 Honors Awards.

www.redhot.org

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